The "Death to the Klan" march and rally on November 3, 1979 was organized by the Communist Workers Party (CWP) — a multiracial Marxist organization that had been doing labor organizing in the textile mills of North Carolina, many of whose workers were Black. The rally was scheduled in the Morningside Homes public housing project, a predominantly Black neighborhood.
The CWP had openly publicized the event and explicitly invited the Klan to show up and be confronted. They distributed flyers in the Klan's home territory in Rowan County. It was a provocation — but a public, announced one, in broad daylight, with television cameras present.
The five people killed were all CWP organizers: