July Perry was a successful farmer and labor contractor in Ocoee, Orange County, Florida. He owned land — a significant achievement in a state where white landowners had long worked to prevent Black land ownership — and contracted other workers for citrus grove labor. He was, in other words, a Black man who had built independent economic power, which made him a particular target for white intimidation.
The 1920 presidential election was the first in which Black women could legally vote in addition to Black men. Efforts by Black community leaders — including the NAACP — to register Black voters in Ocoee and surrounding Orange County had produced a heightened awareness of Black voting rights. White Democrats in the county had responded with voter registration challenges, poll taxes, and physical intimidation at the courthouse.
On November 2, Perry attempted to vote. He was turned away by election officials who claimed irregularities with his registration. He returned home. That night, a white mob came to his house.