From Kennedy to Bakke: Building and Limiting the Policy
President Kennedy's Executive Order 10925 (1961) introduced the phrase "affirmative action" — requiring federal contractors to take affirmative action to ensure employees and applicants were treated without regard to race. Johnson's Executive Order 11246 (1965) expanded this to require active outreach. Universities began developing admissions programs that considered race as a factor in building diverse classes. In 1978, the Supreme Court in Regents of UC v. Bakke struck down explicit racial quotas (UC Davis had reserved 16 of 100 medical school seats for minority students) but upheld race as one factor in holistic review. Justice Powell's opinion described diversity as a compelling educational interest that justified considering race — a framework that held for 25 years.