Project C: The Strategy of Confrontation
The SCLC called its Birmingham operation "Project C" — C for Confrontation. The strategic logic was explicit: Birmingham's Commissioner of Public Safety, Bull Connor, was a reliable authoritarian who would respond to nonviolent protest with visible, photographable violence. The goal was not to appeal to Connor's conscience — it was to force Kennedy's hand by making American apartheid undeniable on the world stage during the Cold War.
The Children's Crusade of May 2–7 was the campaign's tactical escalation: thousands of schoolchildren marched from 16th Street Baptist Church into downtown Birmingham. Connor responded with fire hoses — at pressures high enough to rip bark from trees — and police dogs. The photographs of children being knocked down by hoses and attacked by dogs appeared on front pages around the world. Kennedy watched the coverage and told aides the images made him sick. He began drafting civil rights legislation.